Tag: Demographic

  • Segmentation models: Geographic and Demographic

    Geographic segmentation Geographic segmentation divides markets according to geographic criteria. In practice, markets can be segmented as broadly as continents and as narrowly as neighborhoods or postal codes. Typical geographic variables include Country e.g. USA, UK, China, Japan, South Korea, Malaysia, Singapore, Australia, New Zealand Region e.g. North, North-west,...

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  • History of Marketing

    The business historian, Richard S. Tedlow, identifies four stages in the evolution of market segmentation: Fragmentation (pre-1880s): The economy was characterised by small regional suppliers who sold goods on a local or regional basis. Unification or Mass Marketing (1880s–1920s): As transportation systems improved, the economy became unified. Standardised, branded...

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