Tag: generation x

  • Segmentation models: Psychographic, Behavioral and Generational

    Psychographic segmentation Like other forms of market segmentation, psychographic segmentation divides consumers into sub-groups based on shared characteristics. As the adjective ‘psychographic’ suggests, those characteristics relate to psychological influences, including subconscious or conscious beliefs, motivations, and priorities.[1] Very broadly, psychographic segmentation applies behavioral and social sciences to marketing research....

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