Tag: generation y

Segmentation models: Psychographic, Behavioral and Generational

Psychographic segmentation Like other forms of market segmentation, psychographic segmentation divides consumers into sub-groups based on shared characteristics. As the adjective ‘psychographic’ suggests, those characteristics relate to psychological influences, including subconscious or conscious beliefs, motivations, and priorities.[1] Very broadly, psychographic segmentation applies behavioral and social sciences to marketing research....