Tag: market analysis

  • What are the information sources for market analysis?

    The information sources used to gain knowledge and understanding of the current business environment of the organization, which can be split into two categories: External and internal information sources. The external sources aren’t always those in a published form and can include verbal sources such as ‘word of mouth’....

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  • What is marketing and purpose of segmenting the market?

    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.  Marketing is used to create, keep and...

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