Tag: market segmentation

  • History of Marketing

    The business historian, Richard S. Tedlow, identifies four stages in the evolution of market segmentation: Fragmentation (pre-1880s): The economy was characterised by small regional suppliers who sold goods on a local or regional basis. Unification or Mass Marketing (1880s–1920s): As transportation systems improved, the economy became unified. Standardised, branded...

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  • What is marketing and purpose of segmenting the market?

    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.  Marketing is used to create, keep and...

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